On December 17th, the Yale branch kicked off its microfinance campaign with an event featuring a performance by Proof of the Pudding, an all-female a capella group. The group performed a number of songs, followed by Seneca International members explaining the campaign and presenting three possible candidates for our loan. Guests then voted on the woman who’s project they wanted to support, and were able to donate money to help fund her.

The money raised at this event was loaned to a woman named Valentine Masinde from Wasangalo Village in Kenya. The loan will help Masinde expand her salon and cosmetic shop business. Once she pays it back, the money will be lent out to another entrepreneur. Throughout the spring semester, the branch will continue to raise money to lend to women entrepreneurs around the world through a microfinance website called zidizha.org. As the women repay the loans, Seneca International will be able to make more loans to other women, creating a cycle of women supporting women around the world.

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